Behind the Glass

In honor of the upcoming Percy and Vivian Moore Weekend, this article will revisit the history of the Percy and

Heisey was the first glass company to advertise directly to the buying public. A look at the history of that pioneering national ad campaign and the archives that preserve it.

A look at Heisey's public advertising from 1917–1924 — 54 ads across 19 publications, featuring blown ware, stemware, cuttings, and the popular Tudor and Yeoman pattern lines.

A look at Heisey's public advertising from 1925–1932 — the colorful era of Moongleam, Flamingo, and Hawthorne, cut short by the Great Depression after June 1932.

A deep dive into Heisey's final era of public advertising — 184 ads across 24 publications from 1937 to 1954, spanning crystal patterns, stemware, etchings, figurines, and the bridal market.

A look at Heisey's outdoor advertising — from 100 railroad billboards stretching from Buffalo to Atlantic City, to a spectacular flashing electric sign on the Atlantic City Boardwalk in the