A.H. Heisey & Company is well known to have been an innovator and leader in the glassmaking industry. In addition to introducing hundreds of new designs in glassware and numerous improvements to the glass production process, Heisey also pioneered new ways to market their wares. Glass companies traditionally advertised in trade journals which were targeted towards merchants who would sell the glass to the public. Heisey was the first glass company to mount a national advertising campaign directly targeting the buying public.
The Research & Archives Committee recently reorganized and consolidated the original public advertisements held in the archives. All ads are sorted into archival folders with identification codes. They include spaces for ads for which we do not currently have originals. However, our online Heisey archives do contain scans of practically all of the known public ads.
