Advertising to the Public: 1925-1932
During the third period of public advertising, 55 different ads appeared in 142 placements in 18 publications. These years coincide with the rise in popularity of colored glassware among the buying public. All glassware manufacturers offered their wares in their own versions of pink, green, and yellow along with other more specialized colors. Heisey advertising focused on the following themes:
- Color: Moongleam, Flamingo, Hawthorne, Marigold, Sahara, and Alexandrite are featured in ads. The additional colors of Tangerine, Cobalt, Amber, and Zircon were also introduced during this period.
- Stemware: Twenty-five different stemware lines were introduced, including Nos. 3357 King Arthur, 3362 Charter Oak, 3380 Old Dominion, 3389 Duquesne, 3390 Carcassonne, and 3397 Gascony.
- Patterns: Nos. 1170 Pleat & Panel, 1229 Octagon, 1252 Twist, 1401 Empress, 1401 Old Sandwich, and 1405 Ipswich are the major pattern lines of the period that are more often found in color than in Crystal.
- Etchings: Fifteen etchings adorned the glassware of this period, including Nos. 442 Diana, 447 Empress, 448 Old Colony, 450 Chintz, 451 Lafayette, and 452 Ambassador.
In 1924 the cutting shop was closed and no cuttings were introduced until the end of 1932 when it was reopened under the direction of Emil Krall. Between 1932 and 1936, 110 cuttings were in production, but none appear in public advertising. The Great Depression brought an end to Heisey public advertising after June 1932 and it only resumed in April of 1937 with an ad featuring No. 1469 Ridgeleigh. A few colors were still in limited production for a couple more years and that explains why a small number of Ridgeleigh items can be found in Sahara and Zircon.
