Advertising to the Public: 1917-1924
During this second period of public advertising, 54 different ads appeared in 138 placements in 19 publications. The American participation in World War I caused a temporary dip in advertising between 1918 and 1919. The themes of the ads focus on blown ware, which had been introduced in 1914, stemware, cuttings, etchings and simpler patterns, in addition to the already popular colonial patterns.
Examples of simpler pattern lines include No. 1184 Yeoman and Nos. 411, 412 and 413 Tudor. Both had an extensive array of items and were popular as they remained in production for several years. Tudor was the subject of several advertisements. Note the tie-in with the new Biltmore Hotel. The No. 10 Gibson Girl floral plateau with the flower frog provides an example of Heisey’s continuing commitment to innovation in creating useful decorative objects. It was made in three sizes and was a popular item for both Heisey decorations and those of other companies.
